e chip fishing lures Electronic E-Chip – The Hook Up Tackle The HotChip flashers are made from a special form of ABS plastic for superior colour brilliance and more strength and shape conformity than any other flasher on the market Electronic E-Chip

I wanted to make a fish-shaped version of that plug, my thought process being that I wanted to present a beefier, fishier profile with the same gliding action

Called the worlds easiest fish finder, the Hook2 4x Bullet offers simple menus and navigation that take a lot of the guesswork out of using electronics

If you see it, everyone sees it

There's an ultra sharp point that's tough and durable for multiple re-riggings, catches and releases

The new Abu Garcia Veritas tournament rod series pushes the limits of high-performance fishing rods

Start with the right gear, set your brakes and tension properly, and practice casting with focus