Greater integration between medication, nutrition, behaviour change and digital support
Storage matters too
For example, because of Ozempics boxed warning for thyroid cancer, the drug is contraindicated for people with a personal or family history of medullary thyroid carcinoma (MTC) or Multiple Endocrine Neoplasia syndrome type 2 (MEN 2)
Alessia Provera, Anteneh Nigussie Sheferaw, Emmanuel Kivumbi, Salvatore Sutti World Journal of Hepatology .2026;[Epub] CrossRef Integrated computational analysis identifies FABP4, PTGS2, and HPGD as Key molecular targets linking PET microplastic exposure to metabolic dysfunction-associated steatotic liver disease Yi Zhang, Yao Yu, Bin Ge, Dacai Gong, Lan Zheng, Yuanyi Wang, Peng Chen, Seth Agyei Domfeh PLOS One .2026
Eighty-two percent are seeking more foods that provide functional benefits (like added vitamins, fiber and gut health benefits), and 60% are seeking more protein-rich foods
They offered the same active ingredient at lower costs
